Masterclass of the Business Foundations Certificate (BFC) organized by INSEAD in partnership with Alliance Sorbonne Université

This series of masterclasses supports academic talent in leveraging their scientific skills toward high-impact careers in business, innovation, and organizational transformation.

Upcoming Session

Business Model Innovation and Sustainability
Led by Professor Hilke Plassmann, Octapharma Chair in Decision Neuroscience at INSEAD, Co-Director of the Business Foundations Certificate programme

Monday, 15 December 2025
17:00 – 18:00 (Paris time, CET)

Online format

Session Overview

This masterclass will explore how business model innovation is transforming organizations and industries, particularly through the lens of sustainability:

• How innovative business models are reshaping key sectors (healthcare, emerging technologies, digital, sustainable economy)
• The strategic role of environmental protection in value creation and managerial decision-making
• Mobilizing scientific expertise to design responsible, resilient, and impact-driven business models
• Concrete examples of BFC journeys: from academic research to roles in business and innovation

A Q&A session will allow participants to engage directly with Professor Plassmann and alumni to learn more about the BFC programme.

Who is this masterclass for?

Master’s students and PhD candidates from all disciplines who wish to:

• Gain a strategic understanding of the business world
• Develop skills in business and innovation
• Explore career opportunities beyond academic research

Free registration