BFC Online Masterclass Series Session 6: “From Trends to Value Creation and Capture”

BFC Online Masterclass Series
Session 6: “From Trends to Value Creation and Capture”

We warmly invite you to join our next BFC Masterclass, where you will explore how to move from simply observing trends to using them to drive concrete value creation and value capture in organisations.
Led by Professor James Costantini, this one-hour session will show how the Business Foundations Certificate (BFC) equips PhD and master’s students, as well as early-career professionals, with practical strategy tools to interpret emerging trends and turn them into viable business opportunities. You will also see how these tools can help you better understand industry dynamics, design robust business models, and make more informed career and entrepreneurial choices.
You will have the opportunity to ask questions during the Q&A session and engage with programme alumni to hear about their experience with the BFC.

Please register by Wednesday, 1 April 2026, 9:00 AM CET, to confirm your participation.