MARTI Caroline

Professor

[email protected]

http://www.gripic.fr/utilisateur/caroline-marti

Groupe de recherches interdisciplinaires sur les processus d’information et de communication GRIPIC (EA 1498)

Expertise

Discover the specialized technical skills and disciplinary affiliations of our members, who represent the federated communities of the Arts & Humanities, Science & Engineering, and Medicine within the Sorbonne University Alliance.

Communities

Digital Humanities

Skills

Advertising & Marketing, Digitial Humanities

Activities

Overview the professional milestones, academic responsibilities, and international collaborations that drive our center’s double ambition to excel in both research and education.

Responsibilities

Head of Branding Department (5 Masters)

Selected publications

- Marti, C. Cultural Mediations of Brands: Unadvertization and Quest for Authority. Iste Wiley, coll. « Communication Approaches to commercial mediation set », 2020, 224 p.

- Marti, C. Les médiations culturelles des marques: Une quête d'autorité. Iste, coll. « Approches communicationnelles des médiations marchandes », 2019, 244 p.

- Berthelot-Guiet, K, Marti, C, and Patrin-Leclère, V. La fin de la publicité ? Tours et contours de la dépublicitarisation. Édition Le Bord de l'eau, coll. « Mondes marchands », 2014, 200 p.

Industrial collaborations

KR MEDIA